Why SEM and SEO?
SEO stands for Search Engine Optimization.
SEM stands for Search Engine Marketing.
The two phrases are almost identical. They mean to perform the work required to make your site visible in the search engines. Its a way of gaining more visibility in a very direct way. Its about showing your value with the best possible timing to the right person.
Our greatest challenge is to have long term strategies that allows for rapid changes. Search engines constantly change their way of evaluating the websites that populates their rankings.
Saturno´s Seonaut is an SEO tool that does allow for planning Strategies in a landscape of an always changing environment.
We structure growth strategies for larger websites based on search engine marketing targeted activities. Part of the job is identifying high valued keywords based on multiple data sources, making sure the site is tailored towards these very keywords. Our job is to stimulate the internet so that every relevant website talk, write and socialize about the target site.
Search engine marketing essentials
Where to focus
Good links increases your rank and will add to your trust among search engines. High trust rank is a must on high value keywords.
Incoming links = Off page SEO
The more links to your website the better rank – its not always true. Bad links from bad websites will severely harm and lower your search positions. Your link sources should be as varied as possible.
The content search engines value is content that answer best to whatever their users put as search query before arriving to your site.
Everything on your website = On page SEO
On page is a big topic to cover. It means making your website search engine friendly.
If you could only do one thing about “on page SEO” – It would be to have useful content that matches your visitors search queries.
How engaging your website is for your visitors. Google can measure your sites bounce rate, clickstreams from and back to Google.
User Experience = On page SEO
Engaging front page and sub pages. Search engines are experts on big data. They get better and better on utilizing its users behavior, this stretches to *drumroll*
YOUR websites proprietary statistics.
2014 Google started prioritizing websites with a fast loading speed. They also started to value well written frontend HTML code.
Loading speed = on page SEO
Fast loading speeds makes people using google less frustrated. This goes hand in hand with having smart code that renders fast on users browsers. Hosting the website closer to your customer improves loading speed.
In order to rank well on mobile search results you must stimulate what google identifies as mobile.
Mobile friendly = on page SEO
When it comes to mobile friendliness your competitors are probably in pair. However optimizing your mobile search engine positions might be an area where they are not in pair just yet. Mobile is increasing.
Correlation between high social media and good search engine positions exists. Focus on it but not too much.
Social media = off page SEO
This topic might not be so important as it seems. But its still possible to affect rankings a bit by search engine optimize your social media presence.
Seonaut – Big data aggregator & SEO workflow
Helping seo professionals stay in sync
Monitoring tasks – created within Seonaut itself, or pivotaltracker. Connected with Slack to keep every teammember up to date with realtime data.
Collecting summaries of big data from various data sources – Such as Google, MOZ, Majestic SEO, Private indexes, and more.
Revealing key statistics
Search engines intentinally makes it hard for websites to keep track of which search terms the users originates from. Seonaut tracks and estimate users that arrive from search engines based on accurate data. Using proprietary concepts that allows cloaked statistics to be revealed.
Search engine history
In the past
10 years of internet history. What has changed? In 1999, writing your target keyword repeatedly 10.000 times would make the search engines rank your page above other websites that mentioned the keyword less. You could even hide your blob of keywords in a white background using white text. In 2001 you could spawn 10.000 identical websites on sub-domains with auto generated nonsense content, have them all link to your page – and you would rank above everyone else. Today its a bit of a different story. Its harder to make your website loved by the search engines. Its also however, a very different scenario considering the amount of people who use the internet. In 1999 4.1% of the worlds population used the internet. In 2014 42.3% of the worlds population uses the internet.